In business, make sure that you understand that a promotion is integration. It is part of several other individual components that energize each other into a whole. It is not just about direct mailers, social media, engagement it is in EVERY point of contact with the client’s customers.
So think of what makes them talk about the brand and in turn share, whether it’s good or bad points. Word of mouth has always been considered the most efficient; as it is free, but the most potent too as referrals do come free but is priceless. All the more with everything going social media nowadays.
Everyone wants to get on board, call it bandwagon but once it goes viral most would want to be part of it too. So just make sure your word of mouth is lasting and great for the client’s brand.
Aligned with what we said that you need to get to know your customers more, so do we favor cultivating relationships, ergo engaging them, more than outright on your face type of promotions. All these will help you attain business success.
With customers not being equal so should your “treatment” of them. When we say that, it’s not supposed to be derogatory. More on singling out the ones most likely to recur in your sales pipelines [more profits!] but also the ones who will promote you too [more leads which mean more sales possible].
Find out the market segment that serves you well. Where are they coming from? Then offer to them what is important. That way you enable this group to build in turn other similar customers focused on the value you provide. No price points discussion, more on what particular psychographic content you deliver.
Someone said, you pay the price. it’s the value you get in return. So do your client’s customers. They don’t really buy the price but they look forward to having an ongoing relationship with the providers that they would want to suspend expectations in the first instance and give your products and services a try.
So push your client to be more valuable than anyone else in their industry. And when they do, you as the digital promotions agent become as valuable too.
Then why is it this way, if it is the most effective marketing method and the marketers believe it as well. Analysis shows that it’s because most are too busy collecting social media count rather than connecting with these people. The classic toss up between quantity over quality. It is a temptation that must be resisted as the former is always overwhelmed by the latter wherever it goes. Quality followers will always be the ones fighting for your brand, no matter what. They keep your story going.
With the technology making it faster and within reach for anyone to create the marketing for you through posts, likes and shares you cannot leave this unattended anymore. Within minutes video sharing can get a share of million views, what more the number of shares thereafter.
And it doesn’t stop there, as communities online are growing faster so do their profiles, personalities and behaviors. Thus, it makes measuring the influence and the whys and hows grow even more complex. But as in many things, knowing why word of mouth is still the ultimate marketing strategy is just half the battle. Understanding it and knowing how to master its grasp — as to why consumers consume, refer and stay with the brand steadfast — is another great topic to cover.
So if you could harness the identified most valuable [and credible] marketing form, its ultimate strategy, will you rather leave it to chance?
As social becomes more and more integrated in the fabric of everyday lives, win the game by making sure your word of mouth is where you want it in the first place — that of building your business.